How Much Should a Website Cost? A Transparent Pricing Guide for Small Businesses
Website quotes range from ₱15,000 to ₱500,000+ for seemingly similar projects. Here's what actually drives the price — and how to get the right site at the right budget.
One of the most common questions we get from small business owners is some version of: "I got three quotes — one for ₱20,000, one for ₱90,000, and one for ₱250,000. They're all for a website. What's going on?" The answer reveals something important about how web projects are scoped — and how to make a smart decision for your business.
Why quotes vary so dramatically
A website is not a commodity. Two quotes labeled "5-page business website" can represent completely different amounts of work, quality, and long-term value. The ₱20,000 quote is almost certainly a template drop-in with your logo and copy pasted in — functional, but generic. The ₱250,000 quote likely includes strategy, custom design, performance engineering, SEO foundations, and ongoing support. Neither is wrong. They serve different businesses at different stages.
Price is driven by four factors: strategy (how much thinking goes into the structure and goals), design (custom vs. template), development (off-the-shelf CMS vs. custom build), and scope (how many pages, features, and integrations). Understand these and any quote becomes legible.
What you get at each price tier
Under ₱30,000 — Template-based builds, typically on WordPress or Wix. Minimal customisation. Fast to deliver. Suitable for very early-stage businesses that need a basic online presence and are not yet relying on the website to drive meaningful revenue.
₱50,000–₱150,000 — Semi-custom design on a solid CMS platform. More strategic input on structure and content. Good performance and SEO foundations. The right range for most established small businesses that want a site they can be proud of and that will actually convert visitors.
₱200,000+ — Fully custom design and development, deep brand integration, complex features (booking systems, e-commerce, member areas), and typically an ongoing support agreement. Appropriate for businesses where the website is a primary sales channel or customer service touchpoint.
Questions to ask any agency before you sign
Who does the actual work — your team or subcontractors? What does the handover look like — will you own and be able to edit your site? What's included after launch? How is performance measured? A transparent agency answers all of these without hesitation. One that deflects or overcomplicates the answers is a risk.
The real cost is not the build — it's the lost revenue
A ₱20,000 website that converts at 0.5% and a ₱120,000 website that converts at 2.5% are not close decisions for a business with real traffic and real revenue potential. The cheapest site is rarely the most economical one. Budget for what your business actually needs to grow — not just for what gets you online.
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