Studio in Iligan City, Philippines

Service 02 / 07 · Brand identity

Brand identity design. Look as good as you actually are.

Brand projects 4–6wks quoted per project

Fazed Digital designs complete brand identities: logo and its variations, colour, typography, guidelines and templates. We start with positioning, not the logo, and hand over a system your team can use for years. Brand projects typically take 4–6 weeks and are quoted per project. We can build the website in the same project, as we did for Cleen & Green.

Start a brand project See the Cleen & Green run

What you get · who it’s for

A system, not just a logo.

Plenty of businesses are better than they look. A brand closes that gap. We build a complete identity system (logo, colour, type, voice) so every touchpoint, from your van to your website, says the same thing in the same way.

In every brand

  • Logo design and all its variationsThe main mark plus the versions you need for small spaces, dark backgrounds and social profiles.
  • Typography system and font licensing guidanceWhich fonts, where, and what you’re allowed to use them for.
  • Colour palette and usage rulesThe colours, and when each one is used.
  • Brand guidelines documentThe rules written down, so the next person who makes something gets it right.
  • Social media templatesPosts your team fills in without breaking the look.
  • Print and packaging designSignage, stationery and packaging in the same system.

Good fit if

  • You’ve moved up-market and your brand hasn’t
  • Your materials look different every time someone new makes them
  • You’re launching something new and want it right the first time

How we start

Who it’s for comes before what it looks like.

We start with positioning, not with the logo. Who are you for, and what should they feel? Then we design the system, write the rules down and hand you files your team can use for years.

Proof · 01 real run

Real project. Real weeks.

CASE 02 / 09 · CLEANING SERVICES · PHILIPPINES · 2025

Cleen & Green , 8 weeks

A rebrand that opened a new revenue stream.

Before They wanted to sit above the typical cleaning service, but their brand and website didn’t show the premium, eco-conscious service they actually delivered.

After A full identity built on their eco values, a WordPress site with a quote request flow, and a franchise page that opened a growth channel they couldn’t use before.

Read the Cleen & Green case
Homepage of Cleen & Green’s website, designed and built by Fazed Digital
cleenandgreen.comWeek 8 of 10

Reading this from a cleaning business? Cleaning Business Branding: Lessons From Cleen & Green

Brand + web

One team, from logo to launch.

For Cleen & Green we built the brand identity and a WordPress site with service pages, a quote request flow and a franchise page, in one 8-week project. The brand and the site came from the same people, so they match on day one.

Web design and development

Process and timeline

Same five steps. The length changes.

  1. 01Short call

    What you sell, who buys it and what’s not working today.

  2. 02Positioning

    Who you’re for and what they should feel, agreed before any design.

  3. 03The system

    Logo, colour and type, designed together.

  4. 04The rules

    Guidelines and templates, written down so anyone can use them.

  5. 05Hand over

    Final files your team can use for years. The IP is yours on full payment.

Timeline Brand identity projects typically take 4–6 weeks. A brand and website together take longer: Cleen & Green took 8 weeks.

Price

Quoted per project

Every brand is scoped per client, so we quote after a short call, once we know what you need. A brand plus a website, like Cleen & Green, is custom work, and our custom projects typically fall between $5,000 and $20,000.

Ownership

Your brand. Your files.

On full payment, all intellectual property in the final deliverables is assigned to you. You get the files, not a licence to use them.

FAQ · 05

Questions about brand identity

01How long does a brand identity project take?

Brand identity projects typically take 4–6 weeks, from the positioning brief to the final guidelines handover. A full brand and website together take longer; Cleen & Green took 8 weeks.

02How much does a brand identity cost?

We quote brand work per project, once we know the scope: a logo refresh is a different job from a full system with guidelines, templates and packaging. A brand plus website, like Cleen & Green, is custom work, typically between $5,000 and $20,000.

03What does a brand identity include?

Logo design and all its variations, a typography system with font licensing guidance, a colour palette with usage rules, a brand guidelines document, social media templates, and print and packaging design.

04Do you start with the logo?

No. We start with positioning: who you are for and what they should feel. Then we design the system, write the rules down and hand you files your team can use for years.

05Who owns the brand files?

You do. On full payment, all intellectual property in the final deliverables is assigned to you.

Read before your call

Ready when you are

Week 0 starts here.

Send a short brief. We’ll reply within one business day with questions, a rough scope and next steps.

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