CASE 02 / 08 · CLEANING SERVICES · PHILIPPINES · 2025
Cleen & Green
A rebrand that opened a new revenue stream.
The result
The brand finally matches the service.
The new site converts better, everything looks consistent across every touchpoint, and the franchise section opened a growth channel they couldn’t activate before.
Result metric coming soon · we only publish numbers the client has confirmed
- Client
- Cleen & Green
- Industry
- Cleaning Services
- Services
- Brand Identity, Web Design, WordPress Development
- Duration
- 8 weeks
- Year
- 2025
The challenge
Cleen & Green is a premium cleaning company in the Philippines: deep house cleaning, post-construction cleaning, car interior detailing and eco-safe disinfection. They wanted to sit above the typical cleaning service, but their brand and website didn’t show the premium, eco-conscious experience they actually delivered. In a market where trust is everything, they were underselling themselves.
What we built
We built a full identity around their eco values: a fresh green palette, a clean type system and a visual language built on clarity and care. The WordPress site is built to convert, with clear service scopes, a frictionless quote request and customer testimonials at the key decision points. The franchise opportunity got its own page, with the professional weight it needed to attract serious enquiries. The client manages all of it in WordPress.
Captured from the live site, Oct 2026
Outcomes
- 01
A brand aligned with premium eco positioning
- 02
Better quote request conversion
- 03
A franchise page that opened a new revenue stream
- 04
Every service page editable in WordPress
Services used
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